所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/1612
案例名称：动漫联姻新媒体:蓝猫公司儿童动漫类产品新的商业模式？
译名：无
案例作者：杨梅英、艾艳丽、欧阳桃花、武光、吴迪
作者单位：北京航空航天大学
中文摘要：动漫产业是我国近十多年来发展最快也是最为活跃的文化创意产业之一，众多的动漫企业都在实践中探索着与其经营环境和自身资源与能力相匹配的商业模式。本案例从商业模式的架构视角出发，围绕基于价值的商业模式中的价值定位、价值构成、价值传递和价值获取，描述了蓝猫公司的儿童动漫类产品原有商业模式的形成以及随着内外部环境的变化经营中出现困局后的新的商业模式的探索。
英文摘要：Animation industry is one of the fastest developing and the most active cultural and creative industries in the last ten years, and many animation companies are exploring business models to match their business environment and their resources and capabilities in practice. This case, starting with the business model framework and then discussing the value proposition, value creation, value delivery and value realization, describes the exploration and reinvention of Lanmao company 's business model with its full process from the first five-year’s brilliant success to its plight due to the changing business environment.
中文关键词：动漫企业；儿童动漫类产品；商业模式；2014百优案例
英文关键词：Animation Industry；Children's Animation Products；Business Model
案例入库时间：2014-08
