所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/882
案例名称：东软嵌入式事业部的跨国并购之惑
译名：Neusoft Embedded Division’s Confusion of Cross-border Mergers and Acquisitions
案例作者：欧阳桃花、田宏斌、牛晓旭、杨梅英
作者单位：北京航空航天大学
中文摘要：进入21世纪后，中国企业的跨国并购成为海外直接投资的热点问题。成立于1999年的东软嵌入式事业部是东软集团（Neusoft，1991年创建）的核心事业部之一，主要承接诺基亚（NOKIA）的手机软件外包业务。2008年底，诺基亚外包业务策略发生重大调整：两年内将手机软件外包服务提供商的数量控制在3家,而位居第五的东软嵌入式事业部或将出局。外部环境突变促使东软嵌入式事业部选择跨国并购？该企业如何从事跨国并购？跨国并购能否助东软嵌入式事业部走出困境？
英文摘要：Into the 21st century, cross-border mergers and acquisitions of Chinese enterprises has become a hot issue of foreign direct investment. Founded in 1999, Neusoft Embedded Division, which is one of the core division of Neusoft Group (Neusoft, created in 1991), takes the main business as to undertake the Nokia phone software outsourcing. But a major adjustment occurred to Nokia’s outsourcing strategy by the end of 2008.Within two years, Nokia’s software business will only contract to the top three vendors. Ranked fifth place, will the Neusoft embedded Division be out? In the face of mutation of the external environment, Why did the Neusoft embedded Division choose the cross-border mergers and acquisitions from many plans? How to engage in cross-border mergers and acquisitions? Can the cross-border mergers and acquisitions help Neusoft embedded Division get out of the dilemma?
中文关键词：跨国并购；企业全球化；手机软件外包；2012百优案例
英文关键词：Cross-border Mergers and Acquisitions; Corporate globalization; Phone Software Outsourcing
案例入库时间：2012-09
