所在案例库：中国管理案例共享中心
案例链接：http://www.cmcc-dlut.cn/Cases/Detail/583
案例名称：中航工业成飞的每周一星和“戴高帽子”的管理艺术
译名：Chengdu Aircraft Industrial (Group) Corporation Ltd.’s “Star of the Week” and Management Art of Gran
案例作者：皇甫刚，肖春锦，张素芳
作者单位：北京航空航天大学
中文摘要：中航工业成飞，近年来发展迅速，生产任务多线并进，但企业的管理也面临着越来越大的压力，如何调动全体员工的积极性，激发士气，对公司的管理者形成了挑战。为此，成飞创造性地推出了每周一星的奖励措施，通过树立形象、广泛宣传造势，有效引领了全体员工的精神风貌，激发了员工的士气和积极性。本案例在介绍成飞发展的基础上，描述了成飞每周一星的奖励措施及其经验，并着重围绕一名员工该不该给予每周一星奖励的事件过程，描写了成飞领导戴“高帽子”的管理艺术及其对员工奖励本质和目的的认识与理解。
英文摘要：In recent years, the management of AVIC Chengdu Aircraft Industry (Group) Corporation Ltd.(CAC) is facing increasing pressure due to rapid development and multi-line production tasks in hand. How to motivate the enthusiasm and stimulate the morale of all employees challenges the managers. Therefore, CAC creatively launched the "Star of the Week" incentive measure. Through establishing image and broad publicity, this measure has effectively stimulated the enthusiasm and improved the spirit of all employees. Based on the introduction of CAC’s development, this case describes the measure and experience of the “Star of the Week” and emphasizes whether an employee should be given the incentive of "Star of the Week", describing the management art of granting an honor and CAC managers’ understanding of rewards’ nature and purposes.
中文关键词：每周一星；员工激励；奖励目的；2011百优案例
英文关键词：star of the week; employee incentive; reward purposes
案例入库时间：2011-09
